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Waterproof makeup is specifically formulated to withstand exposure to moisture, making it water-resistant. This type of makeup is designed to stay in place despite contact with water, sweat, or humidity, making it suitable for situations where long-lasting wear is desired, such as swimming, exercising, or in high-humidity environments.

The composition of waterproof makeup typically includes specific ingredients that repel water, enhancing its durability compared to regular makeup products. Therefore, such formulations are popular among individuals who want their makeup to remain intact throughout the day without fading or smudging.

In contrast, liquid foundations and cream blushes may provide coverage and color but often do not have the same resistance to water. Powder foundation is generally not designed to be water-resistant either; it can absorb moisture, which may cause it to wear off more easily compared to waterproof formulas. Hence, waterproof makeup is identified as the correct answer due to its unique formulation intended for enhanced durability in wet conditions.